What it is: Drag-and-drop analytics platform for data prep, blending, and workflow automation without coding.

What It Does Best

Visual workflows. Connect data sources, transform, analyze—all by dragging boxes. No SQL or Python required.

Data blending. Join Excel, databases, cloud apps, APIs seamlessly. Automate repetitive prep tasks.

When to Use It

✅ Business analysts who don't code
✅ Complex data prep from multiple sources
✅ Workflow automation and scheduling
✅ Fast prototyping of data processes

When NOT to Use It

❌ Budget-constrained (expensive licenses)
❌ Already fluent in Python/SQL
❌ Need deep custom logic

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