Klipfolio
What it is: Cloud dashboard platform focused on marketing and SaaS metrics. Real-time data updates with TV-friendly displays.
What It Does Best
Marketing dashboards. Pre-built templates for Google Analytics, Facebook Ads, AdWords. Track campaigns in real-time.
Real-time updates. Live data refreshes every few seconds. Perfect for TV displays in offices. No page refresh needed.
API-first approach. Connect to any REST API. Custom data sources with flexible data transformations using formulas.
Pricing
Go: $199/month (5 users, 25 data sources)
Pro: $799/month (20 users, 100 data sources)
Business: Custom pricing (unlimited)
When to Use It
✅ Marketing agency tracking campaigns
✅ Need real-time KPI dashboards
✅ TV displays for office metrics
✅ Many API data sources to connect
When NOT to Use It
❌ Complex data modeling needed
❌ Ad-hoc analysis and exploration
❌ Enterprise governance requirements
Bottom line: Best for real-time marketing and SaaS dashboards. Easy to set up, great for TV displays. Good mid-market option between free tools and enterprise BI.