Looker
What it is: Google Cloud's BI platform. LookML modeling language defines metrics once, use everywhere.
What It Does Best
Single source of truth. Define "revenue" once in LookML. Everyone gets the same number.
Version control. Git for your metrics. Code review for analytics logic. See who changed what.
Embedded analytics. Put dashboards in your product. White-label for customers.
Pricing
Contact sales. Typically $3,000+/month for small teams. Enterprise pricing.
When to Use It
✅ Data team writes code
✅ Need metric governance
✅ On Google Cloud
✅ Want embedded analytics
When NOT to Use It
❌ Small budget (Power BI 10x cheaper)
❌ Business users who don't code
❌ Not on Google Cloud (integrations limited)
Bottom line: For data teams who code. Expensive but solves metric inconsistency. If "revenue" means 10 different things in your company, Looker fixes that.